Toys and Games Market Growing at a Rapid Pace by 2030 | Trends and Future Forecasting

Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise

VANCOUVER, BRITISH COLUMBIA, CANADA, March 7, 2025 /EINPresswire.com/ -- Emergen Research's latest market research report, titled Global Toys and Games Market, provides estimated market size and shares, latest industry trends, global market growth rates, key drivers and opportunities, constraints, product segmentation, and major market players. Cost structure, market size, competitive landscape, product portfolio and specifications, and company profiles.

This report is a fair prototype of the Toys and Games industry containing an in-depth study of the global Toys and Games market. This report serves as a valuable source of data and information related to this industry. It covers various industry aspects with a particular focus on market scope and application areas. The report identifies the fundamental business strategies adopted by industry experts and offers an insightful study on the value chains and distribution channels of the global market. The report authors have also analyzed current industry trends, growth potential, current overview, and market limitations.

The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. This growth is fueled by rising disposable income, increasing demand for educational toys, and the growing popularity of video games and online gaming platforms. Toys and games are essential for children's cognitive development, learning, and entertainment. The rising prevalence of e-commerce platforms and digitalization has further increased the demand for innovative and interactive toys and games.

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Market Drivers and Growth Factors The rising popularity of licensed toys, board games, and action figures is increasing demand for toys and games. Additionally, technological advancements in augmented reality (AR) and virtual reality (VR) gaming are driving market growth. The increasing preference for STEM (Science, Technology, Engineering, and Mathematics) toys to enhance children’s learning experiences is expected to boost the market. Furthermore, the expansion of online retail and digital gaming platforms is fueling the demand for interactive and educational games.

Challenges in the Toys and Games Market Despite strong growth, the market faces challenges such as the availability of counterfeit products, stringent safety regulations, and concerns over environmental sustainability. The rising preference for digital entertainment over traditional toys may also pose a challenge to the market. Additionally, fluctuating raw material costs and supply chain disruptions impact manufacturing and distribution.

Market Segmentation Insights The market is segmented based on product type, age group, distribution channel, and region.

• Product Type: Educational toys are expected to dominate the market due to increasing awareness of learning-based play. Electronic and interactive toys hold a significant market share, driven by advancements in technology. • Age Group: The 5-12 years age segment is expected to generate the highest revenue, as this age group actively engages in various types of toys and games. However, the adult gaming segment, including board games and video games, is also witnessing notable growth. • Distribution Channel: Online retail is anticipated to witness rapid growth due to convenience and a wide variety of product offerings. However, specialty stores remain a preferred choice for premium and collectible toys. • Application: The educational and entertainment segments are expected to grow significantly, driven by increasing demand for cognitive development and interactive play experiences.

The global toys and games market is poised for robust growth due to increasing consumer spending on entertainment and educational products. However, industry players must address challenges such as regulatory compliance and counterfeit products to ensure continued market expansion. With growing investments in product innovation and digital gaming, the demand for interactive and engaging toys and games is expected to rise steadily in the coming years.

Competitive Terrain: The global Toys and Games industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.

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Some major companies included in the Toys and Games market report are: • LEGO Group • Hasbro, Inc. • Mattel, Inc. • Nintendo Co., Ltd. • Bandai Namco Holdings Inc. • Spin Master Ltd. • Funko, Inc. • Tomy Company, Ltd. • Ravensburger AG • MGA Entertainment, Inc.

The report covers key points of the market, including the standards, regulations, and policy changes applied by the government on the industry for the coming years. The report encompasses thorough research carried out by the application of advanced analytical tools such as SWOT analysis and Porter’s Five Forces analysis to pinpoint the growth trends and patterns. Factors likely to influence the growth of the market, current trends, opportunities, restraining factors, and business landscape are discussed in-depth in the market study.

For the purpose of this report, Emergen Research has segmented the toys and games market based on product type, age group, distribution channel, application, and region:

• Product Type Outlook (Revenue, USD Million; 2019–2030) o Educational Toys o Electronic & Interactive Toys o Traditional Toys o Board Games & Puzzles o Others

• Age Group Outlook (Revenue, USD Million; 2019–2030) o 0-4 Years o 5-12 Years o 13-18 Years o Adults

• Distribution Channel Outlook (Revenue, USD Million; 2019–2030) o Online Retail o Specialty Stores o Departmental Stores o Others

• Application Outlook (Revenue, USD Million; 2019–2030) o Educational o Entertainment o Collectibles

• Regional Outlook: ▪ North America (the U.S., Canada, Mexico) ▪ Europe (the U.K., Germany, France, Italy) ▪ Asia Pacific (India, China, Japan, Korea) ▪ Latin America (Brazil, Argentina, Ecuador, Chile) ▪ Middle East & Africa (Egypt, Turkey, Saudi Arabia, Iran)

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Key reasons to buy the Global Toys and Games Market report:

The latest report comprehensively studies the global Toys and Games market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
The report offers an insightful analysis of the regional outlook of the market.
It offers a detailed account of the end-use applications of the products & services offered by this industry.
The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
Thank you for reading our report. For further details or to inquire about customization, please let us know and we will offer you the report as per your needs.

Eric Lee
Emergen Research
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